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Global Drinks Intel Review of the Year – The best market analysis of 2025

Intel Reporter
Last updated: 07/01/2026 at 5:07 PM
By Intel Reporter
12 December 2025
5 Min Read

Global Drinks Intel continues its review of 2025 with a look at the most popular market analysis coverage of the world’s beverage alcohol industry this year.


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Take a look below for the rest of Global Drinks Intel’s review of the year

  • The most powerful consumer trends in 2025
  • The hottest commentary in 2025
  • The top interviews of 2025
  • The best spirits category analysis of 2025
  • The best wine category analysis of 2025

Who is leading India’s great spirits revolution?

Flag of India
Credit: Studio Art Smile/Pexels

India’s domestic spirits industry is in the midst of a remarkable transformation. This lucrative, yet complex, market is being shaped by premiumisation, craft experimentation and shifting consumer preferences.

How shifting consumer tastes are reshaping the alcohol market in Japan

Osaka skyline at night
Credit: Four Seasons Hotel Osaka

Japan’s alcohol market is undergoing a seismic shift as health-conscious consumers, bold innovation and surging demand for RTDs are challenging decades-old drinking traditions.

How brands should adapt to consumer shift from high spirits to healthy sips in South Korea

Exterior of a bar in South Korea
Credit: Gregory Lee/iStock

The South Korean market is one of the most dynamic in the Asia Pacific region, with strong potential for both local and international brands. At the moment, however, the country finds itself in a delicate position, grappling with the ongoing effects of major disruptions to the global supply chain and significant shifts in consumer behaviour and purchasing patterns in the wake of the Covid-19 pandemic.

Changes afoot for state-owned alcohol sales in Sweden

Exterior of Systembolaget store in Sweden

Systembolaget has long dominated Sweden’s alcohol market, making the company one of Europe’s biggest beverage retailers. But, as new reforms are poised to take effect, is the state-owned giant’s monopoly beginning to crumble?

How beverage alcohol has worked to adapt to China’s new market realities

Xi'an in China's Shaanxi province
Credit: Camillo Corsetti Antonini/Unsplash

Official banquets are out, convenient online deliveries are in. China’s beverage alcohol market has been evolving to face the country’s post-pandemic future in a changing world.

How evolving drinking habits are shaking up spirits in Spain

Spanish flag against blue sky background

If key economic indicators were cast-iron guarantees of success, the spirits market in Spain would be in rude health. But, despite the country’s strong headline economic figures, IWSR predicts that total beverage alcohol volumes in Spain will grow at a paltry CAGR of 1% over the next three years, with spirits forecast to remain flat at 0% over the same period.

Ailing spirits clings to rays of light in France amid bleak outlook

Paris skyline featuring Eiffel Tower
Credit: Tomas Sereda/iStock

France’s spirits producers appear to be cautious about their home market, but many noted a slight improvement in trading conditions this year.

A temperature check for alcohol in the US

Michelob Ultra cans on a bar table

In the US, Circana, which measures retail performance across grocery, convenience and multi-outlet stores, has been watching closely as 2025 shapes up to be unfavourable, as high hopes for summer sales have left many in the alcohol industry feeling the burn.

Türkiye – Where beverage alcohol is caught in the crossfire

Turkey flag

Every bottle of alcohol sold in Türkiye is a triumph over state regulation, high taxes and ideological disapproval. Despite these hurdles, this fascinating market still has enormous scope for growth.

Alcohol sales on the high seas – The cruise retail channel in 2025

An MSC Cruise ship at sea

The cruise retail channel has rapidly become the darling of the wider global travel retail industry. Blessed by a rapidly growing pool of affluent captive customers – in 2024, a record-breaking 34.6m people took a cruise, a 9% year-on-year increase – the cruise business is also going upmarket.

The condition of the off-premise channel in South Africa

Tops at Spar interior

Championing diversity, staying agile and doubling down on its decentralised business model is helping Tops at Spar compete in South Africa’s challenging off-premise.

The state of the on-premise in the UK – A wholesaler’s perspective

Staff wearing LWC-branded hi-vis tabards

As the UK’s largest independent drinks wholesaler, LWC blends scale, local knowledge and sustainability to navigate a challenging on-premise channel and keep the pints and profits flowing.

How beverage alcohol is looking to stay afloat in Germany as tide withdraws

Attendees at Oktoberfest in Germany

Large parts of Germany’s beverage alcohol market are in worrying structural decline. Beer and wine, two cornerstones of the country’s drinks industry, are being squeezed hard by demographic shifts that include a larger number of non-drinking Muslim citizens, an ageing wider population and more health-conscious behaviour among younger people.

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