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Türkiye – Where beverage alcohol is caught in the crossfire – Market Intel

Joe Bates
Last updated: 02/12/2025 at 3:22 PM
By Joe Bates
18 November 2025
12 Min Read

Türkiye has had a long-standing advertising ban on alcohol that has also been firmly extended into the digital sphere.


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Every bottle of alcohol sold in Türkiye is a triumph over state regulation, high taxes and ideological disapproval. Despite these hurdles, this fascinating market still has enormous scope for growth.In Türkiye, the beverage alcohol industry is a tale of two extremes. On the one hand, it continues to be squeezed by some of the world’s highest taxes and increasingly restrictive regulations.On the other, alcohol sales continue to be propelled by a resilient wave of premiumisation, craft innovation and a booming tourism sector. This paradox lies at the heart of an underreported market navigati

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Joe Bates
ByJoe Bates
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Joe has been a business journalist for over 20 years, specialising in the drinks, aviation and Global Travel Retail sectors; Duty-Free News International, IWSR Magazine, Drinks International and Whisky Magazine, among others.
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