Last year, 54.5% of all consumer spending on spirits in Germany took place in the on-premise channel (CGA by NIQ)Sales of spirits in the on-premise fell last year by 7.1% in value and 5.5% in volume, with steep declines for brandy (-17.4%), vodka (-11%), white rum (-13.2%) and gin (-8%)Beer sales in Germany declined by 6.1% to 3.2bn litres in H1 2025, while exports dropped 7% (Federal Statistical Office)Non-alcoholic beer has 9% market share of overall beer sales and grew 8.4% in value in 2024In the month of September, 42% of consumers bought beer in the on-premise (CGA by NIQ)Wine c
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