Baijiu dominates the Chinese spirits market with 99% share. Cognac/armagnac comes in at No.2, followed by scotch whisky, soju and vodkaChina’s beverage alcohol market is grappling with a 5% sales decline in 2024, driven by economic challenges, an ageing population and a new government ban on alcohol at official mealsE-commerce is a bright spot, with instant delivery platforms such as JD Now and Meituan fuelling a rise in online alcohol salesDomestic whisky production is surging, with distilleries including Pernod Ricard’s The Chuan and Diageo’s YunTuo tapping into demand for loc
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