The partnership will debut at the tournament this month.
'Partnering with an event of this calibre, right in our backyard, is incredibly meaningful for…
The campaign will extend to Korea’s Incheon Airport and other selected global travel retail outlets…
'We're committed to democratising premium tequila.'
The brand will collaborate with prebiotic soda brand Poppi as part of the activation.
The brand has also has re-released its Carnival limited edition of Hennessy VS.
Bacardi said the push aims to encourage consumers to celebrate weekly achievements with what it…
Podium winners will use the champagne for their celebrations.
Irish Distillers said the redesign marks the start of a 'broader brand evolution'.
The El Alto iteration was first launched in 2024.