Suntory Global Spirits is preparing to roll out a marketing campaign for its Hornitos Tequila brand in the US.
Titled ‘The Tequila de Todos’, the initiative will launch this summer across media and digital platforms, partnerships and experiential activations. A 15-second spot (below) features a stream of unexpected partygoers, pushing the brand’s inclusive positioning.
The tagline – which translates to “The Tequila of Everyone” – supports the brand’s ambition to “democratise” 100% agave tequila, according to the brand owner.
Last month, Suntory Global Spirits opened new offices in London and Glasgow as part of a broader investment in its UK operations.
