Moët Hennessy is preparing a marketing activation for its Hennessy brand at this year’s Notting Hill Carnival in London.
The initiative will include the brand’s new “Coco Cocktail”, served to guests on a dedicated float during the 24–25 August event. The company will also continue its Carnival-themed retail campaign across London, including cash & carry displays, exclusive merchandise and point-of-sale materials in independent outlets.
Hennessy has also re-released its limited-edition Carnival Hennessy V.S bottle, featuring an updated feather-themed design. The bottle is now available in UK convenience stores in 70cl (£37.50/US$50) and 20cl (£11.75) formats. The brand previously partnered with Rampage Sound System at the 2024 event.
Last month, Moët Hennessy leveraged parent company LVMH’s high-profile marketing tie-up with Formula 1 to push its Glenmorangie single malt scotch.
