Bacardi has launched a global travel retail campaign for its premium Patrón El Alto tequila expression.
The initiative will feature in airports in the UK and Spain, including London Heathrow (below), and offers customers who purchase a bottle the chance to win return flights and a two-night stay at the Ushuaïa Ibiza hotel during summer 2026. Winners will also receive backstage access to the venue’s Ants all-night party concept.
Patrón El Alto, introduced last year, is a blend of mostly four-year-old añejo and extra añejo tequilas, made from 100% Weber Blue Agave and aged in 11 different barrel types.
Earlier this month, Bacardi announced plans to release a miniature bottle of El Alto in the UK.
