The bottle design, referencing the '0-0' tennis score, first made an appearance during last year's…
The launch follows the brand's 'Call of the Cold' initiative, which aired in April.
The American whiskey is also partnering with media brand First We Feast and Hot Ones…
The push includes a GBP712,000 (US$945,000) media spend with the intention of delivering around 30m…
The brand first partnered with the tournament in 2023.
The recently launched El Alto iteration will be the “featured offering” at each partnered event.
Guinness took over as the “official beer” of the season-long soccer competition last year from…
The initiative forms part of the flagship brand's wider ‘Travel Journey’ marketing platform.
The campaign also features the recently launched Metaxa premix cocktail extensions.
The group’s UK division referenced studies that indicate high-pitched tones are linked with sweetness, while…
