The campaign marks a fourth consecutive year of partnering with the American football player.
The campaign's messages centre around a difficulty to 'communicate openly that their tequila contains no…
The initiative will target 'major cultural moments such as the highly anticipated Oasis reunion tour'.
The spot will air across broadcast video platforms including ITVx and Sky.
'The new campaign comes as Topo Chico Hard is seeing some green shoots and positive…
The single malt joins the likes of Whispering Angel and Belvedere vodka.
The deal will begin at the start of the Premier League’s 2025/26 season next month.
The bottle has rolled out exclusively in global travel retail this week.
'Bailey stars as this Summer’s ‘Martini Man’ while discovering his new co-star: the Martini Spritz.'