'Everyone's doom and gloom about the category in China, but it's growing again for the…
'In the end, it's about the consumer. Seeing them choosing our brands ... makes me…
'When we started this journey, I was overly focused on having to come up with…
'Coming out with modest volume growth of 0.4% in a year like that is good.'
'We're trying to do all the things that people tell you not to do!'
'Rather than focusing on traditional demographic segments, we prioritise psychographics - understanding what motivates people…
