Earlier today, Heineken reported its group sales for the 12 months of 2024. Immediately afterwards, Global Drinks Intel editor Olly Wehring spoke to the group's CEO, Dolf van den Brink, to hear more about Heineken's standout performance.Sales growth of any kind in today’s trading environment is to be applauded, so you must be very pleased with last year’s 5% rise.I'm very happy with the results. Volume is the ultimate yardstick of whether the consumers are with you. Having volume growth across all four regions is very important. We saw our mainstream beer volumes at slightly under 2%, pre
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