As mission statements go, EcoSpirits' is one of the more ambitious out there. After all, 'to end single use glass in the spirits & wine industry by leading a transition to circular packaging technology' is a task better suited to the industry as a whole, not just an eight-year-old, Asia-based start-up. However, as founder & CEO Paul Gabie (below) tells Global Drinks Intel editor Olly Wehring, with the backing of a trio of multinational brand owners, EcoSpirits is making headway on its aim.How did you get where you are today?I’m Canadian originally and moved to Asia in late 2007. I mi
‘The implementation of circularity in an industry as traditional as spirits is incredibly complex’ – EcoSpirits co-founder & CEO Paul Gabie speaks to Global Drinks Intel
‘When we started this journey, I was overly focused on having to come up with a nice-looking packaging solution.’

Olly has been reporting on the beverage industry as a B2B journalist since 2003. He spent 18 years at Just Drinks, 16 of which as managing editor. Since joining Global Drinks Intel in 2022, he's interviewed the CEOs for brand owners including AB InBev, Campari Group, Carlsberg, Heineken and Suntory Global Spirits and has a bulging contacts book from across beverage alcohol worldwide.



