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How will 2025 treat Bacardi? – CEO Mahesh Madhavan speaks exclusively to Global Drinks Intel

Olly Wehring
Last updated: 29/01/2025 at 9:17 PM
By Olly Wehring
28 January 2025
6 Min Read

‘Rather than focusing on traditional demographic segments, we prioritise psychographics – understanding what motivates people beyond age or location.’


Bacardi CEO Mahesh Madhavan & company logo
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Concluding Global Drinks Intel's 2024 review/2025 preview series of senior executive interviews is Bacardi's group CEO, Mahesh Madhavan. What was your overriding takeaway from 2024? My biggest takeaway from last year was the enduring power of resilience within a family-owned company like Bacardi. When faced with challenges, we draw inspiration from the generations before us who overcame adversity to build the foundations we stand on today. There’s something deeply personal about working together now to shape the company for future generations.On 4 February, we celebrate 163 years of Bacardi

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  • AB InBev
  • Bacardi
  • Campari Group
  • Diageo
  • Moët Hennessy
  • Pernod Ricard
  • Proximo Spirits
  • Suntory Global Spirits
  • William Grant & Sons

TAGGED:Bacardi
Olly Wehring
ByOlly Wehring
Olly has been reporting on the beverage industry as a B2B journalist since 2003. He spent 18 years at Just Drinks, 16 of which as managing editor. Since joining Global Drinks Intel in 2022, he's interviewed the CEOs for brand owners including AB InBev, Campari Group, Carlsberg, Heineken and Suntory Global Spirits and has a bulging contacts book from across beverage alcohol worldwide.
Previous Article Brown-Forman logo and portfolio 2022 Brown-Forman moves BenRiach, Glenglassaugh to ‘shared production’
Next Article Guinness St James's Gate brewery in Dublin Diageo continues beer in Africa clean-up, sells Guinness Ghana stake to Castel Group
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