'Coming out with modest volume growth of 0.4% in a year like that is good.'
'We're trying to do all the things that people tell you not to do!'
'Rather than focusing on traditional demographic segments, we prioritise psychographics - understanding what motivates people…
'We cannot ignore the fact some consumers are facing tight economic circumstances and are potentially…
'I'm afraid I’m a horrible, horrible optimist!'
'If we don’t protect the integrity of our categories, … we will lose trust with…
