‘Tequila is no longer just a North American darling, it’s a global spirit.’
January-to-March last year must feel a long time ago for the multi-category group.
'Everyone's doom and gloom about the category in China, but it's growing again for the…
The proposed bulk divestment was announced in August.
The gap between beer and spirits in the country narrowed slightly in 2024.
'In the end, it's about the consumer. Seeing them choosing our brands ... makes me…
'The first quarter (of 2025) will face a high comparison base and be impacted by…
While most spirits categories will face volume declines in France this year, falling inflation and…
'When we started this journey, I was overly focused on having to come up with…
'Coming out with modest volume growth of 0.4% in a year like that is good.'
