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Heineken sets full-year pace as sales climb 5% – results data

Olly Wehring
Last updated: 11/02/2026 at 6:43 AM
By Olly Wehring
12 February 2025
4 Min Read

‘The first quarter (of 2025) will face a high comparison base and be impacted by technical factors’.


Chart of Heineken sales performance Q1 2022-Q4 2024
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Sales in closing quarter of 2024 increase 4.7% to EUR7.47bn (US$7.71bn)Full year finishes up 5% at EUR29.96bn, volumes rise by 1.6%Brand Heineken climbs 8.8% in volume termsSales by value in 'Africa & Middle East' leaps 24.5% in 2024, 'Europe' dips 1.5%Heineken has closed out 2024 with a healthy lift in sales from the final quarter, but warned that the current three-month period is not without its challenges.Following two consecutive quarters of 3% sales increases, the brewer today (12 February) reported a rise from the three months to the end of December of almost 5%. For the full 12 mont

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TAGGED:Heineken
Olly Wehring
ByOlly Wehring
Olly has been reporting on the beverage industry as a B2B journalist since 2003. He spent 18 years at Just Drinks, 16 of which as managing editor. Since joining Global Drinks Intel in 2022, he's interviewed the CEOs for brand owners including AB InBev, Campari Group, Carlsberg, Heineken and Suntory Global Spirits and has a bulging contacts book from across beverage alcohol worldwide.
Previous Article Six expressions of Satryna tequila and mezcal Satryna Tequila readies wider assault on US and beyond
Next Article Chart of Heineken sales full-year 2017-2024 ‘We’re certainly not where we want to be yet – We’re more hungry’ – Heineken CEO Dolf van den Brink speaks to Global Drinks Intel
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