'Liquid Death and White Claw proved that people don't just buy drinks - they buy…
'In many ways, spirits‑based RTDs are expanding the overall space by bringing in new consumers…
'The Finnish Long Drink acquisition is a prime example of our diversification. It strengthens our…
'Long Drink has already established strong momentum and a clear point of difference in the…
'With this new leadership structure in place, I am tremendously optimistic about what lies ahead…
'We have temporarily paused operations due to the recent alcohol industry slowdown.'
The initiative includes a giveaway for a holiday worth up to US$6,600.
Buckley spent over 20 years with Pernod Ricard prior to his new role.
Seventeen months after its North America debut, White Claw vodka is heading to the UK.
