Mark Anthony Group has launched a fresh campaign for its White Claw hard seltzer brand, featuring internet personalities Caleb Pressley and Glenny Balls.
The ‘No-Bail Bondsman’ activation includes a series of videos across Instagram and YouTube to encourage consumers not to bail on their plans and bond more. The initiative also presents a giveaway of a holiday worth up to US$6,600.
“The best moments with friends never happen if everyone bails on a day out – we want to do everything in our power to make sure that doesn’t happen this summer,” said White Claw’s marketing VP, Kevin Brady. “For years White Claw has brought people together on a perfect summer day, and this year, with the help of our White Claw No-Bail Bondsman, we’re making sure it’s easier than ever to share a Claw with friends.”
In August last year, the brand owner launched a full-strength vodka extension of White Claw in the UK.
