‘Being privately held gives us the freedom to challenge conventions in ways that larger players can’t’ – Mark Anthony Brands president David Barnett speaks to Global Drinks Intel – Part I

Founded in 1972 by Anthony von Mandl, Mark Anthony Brands has grown to become the biggest RTD company in the world, thanks primarily to its Mike’s Hard Lemonade and White Claw brands. That dominance looks set to continue following the acquisition in April of The Finnish Long Drink. Global Drinks Intel sat down with the company's president, David Barnett (below), earlier this month.How's the company performing at the moment?We’re in a position of real strength and momentum. We’re still very focused on being the flavour leader in beverage alcohol, and over the last few years, we’ve reall