The ‘Whisky Emporium’ will feature a tasting bar and gifting area.
Mauricio Vergara left Bacardi after 12 years in December.
Black rose to fame 14 years ago with her "viral hit", 'Friday'.
The marketing push targets consumers who 'care deeply about what goes in their tequila'.
Bacardi will also extend the ‘Martini Dare To Be’ campaign throughout this year.
'Rather than focusing on traditional demographic segments, we prioritise psychographics - understanding what motivates people…
Not-for-profit organisation the International Alliance for Responsible Drinking rounds up the latest ESG-related efforts from…
Not-for-profit organisation the International Alliance for Responsible Drinking rounds up the latest ESG-related efforts from…
Not-for-profit organisation the International Alliance for Responsible Drinking rounds up the latest ESG-related efforts from…
