Actor Zoe Saldaña has returned to front the latest worldwide activation for French vodka brand Grey Goose.
The campaign, ‘Grey Goose Hôtel’, was unveiled by brand owner Bacardi this week and centres around two 30-second ads – ‘The Lastish Call’ and ‘The Not So Dry Martini’ – that will air across linear TV, online video and social media. The second ad, which also features Saldaña, will be rolled out in mid-July.
Both ads were filmed at Grand Hotel Vittoria in Lake Como, Italy.
“The opportunity to work with Grey Goose again after almost two decades has been such an amazing full circle moment, and I feel especially aligned with this campaign’s message of living in the present,” said Saldaña, “Working on ‘Grey Goose Hôtel’ has been the great reminder to stop fretting about being productive and start saying ‘yes’ to more moments that inspire joie de vivre.”
According to Wikipedia, Saldana has appeared in “four of the seven highest-grossing films of all time, including the top three – Avatar, Avatar: The Way of Water, and Avengers: Endgame”.
Bacardi has been busy on the celebrity-led marketing front of late; Earlier this month, Indian artist Karan Aujla was recruited for tequila brand Patrón, while actor Sophie Turner featured for the second time in an ad for St-Germain, announced in May.
