The campaign's messages centre around a difficulty to 'communicate openly that their tequila contains no…
Bacardi regional president Ignacio del Valle spoke to FT.com over the weekend.
'Bailey stars as this Summer’s ‘Martini Man’ while discovering his new co-star: the Martini Spritz.'
'The opportunity to work with Grey Goose again after almost two decades has been such…
The tie-up is a 'major highlight at Mumbai and Delhi airports in May and June'.
'I'm excited to finally show off my bartending skills in this summer's sequel.'
'We are confident a new generation of consumers will fall in love with the new…
The tie-up marks the brand's "first ever foray into global sports entertainment”.
A 'major global sports sponsorship deal' is set to be revealed 'in the coming weeks'.
