Bacardi has unveiled a second appearance of actor Sophie Turner for its St-Germain liqueur brand.
Turner, who was first recruited by the brand owner in July last year, will once again push the ‘St-Germain Hugo Spritz’ serve in a campaign that breaks this month. While full details of the activation were not disclosed, the push features a 70- and a 15-second pair of ads fronted by the Game of Thrones actor.
Set to run over the summer, the campaign includes food-themed “digital content collaborations” as well as a St-Germain pop-up in New York City.
“We were thrilled to see how last year’s campaign resonated with audiences, much like the continued rise of the St-Germain Hugo Spritz, which has grown year-over-year from trending cocktail to summer menu favourite,” said St-Germain global VP Emma Fox. “Sophie Turner has played a key role in introducing spritz lovers to the St-Germain Hugo Spritz’s … taste profile.”
Earlier this month, Bacardi partnered gin brand Bombay Sapphire with all-electric powerboat racing competition the E1 Series.
