The limited-edition range features collectible packaging inspired by Diwali, with designs incorporating lanterns and floral…
The changes take place at the tops of the people and supply chain departments.
Bacardi has also worked with MTV to produce a digital edition of MTV Live, debuting…
Thirty-six years after its debut and Patron has received a packaging update.
The recently launched El Alto iteration will be the “featured offering” at each partnered event.
Bacardi-Martini Australia will retain control of the on-premise channel in the market.
Bacardi said the push aims to encourage consumers to celebrate weekly achievements with what it…
The El Alto iteration was first launched in 2024.
The ‘Hacienda Patrón’ will next feature at Lollapalooza Chicago at the end of July.
El Alto retails for GBP190 (US$255) per 70cl bottle.