'We can't wait to foster ... unique connections at the Aperol Day Club.'
Duff sings about Aperol in her 2026 song, ‘Adult Size Medium’.
'This new ready-to-drink format opens the door to new moments and places.'
'The Aperol Day Club [at Coachella] is designed to spark those unforgettable, can’t-miss moments ...…
'The new bottle is designed to elevate Aperol’s presence across bars, terraces and retail shelves.'
The brand has recruited actress Nina Dobrev for the initiative.
The brand first partnered with the tournament in 2023.
The initiative forms part of the flagship brand's wider ‘Travel Journey’ marketing platform.
'Today, when people think of a spritz, Aperol comes to mind.'
US consumers can visit The Aperol Merch Shop online from this week.
