Campari Group has signed its Aperol mark as an ‘official sponsor’ of singer Hilary Duff’s ‘The Lucky Me Tour’.
The brand owner has lined up activations for the flagship brand in “select key markets” of Duff’s US tour, which begins in Florida’s West Palm Beach on 21 June. Aperol will be part of “pre-show experiences” in bars, restaurants and concert venues, spotlighting the Aperol Spritz serve.
Campari Group is also running a competition as part of the ‘Share the Moment’ campaign with Duff (above). Consumers will be able to win two tickets to the sold-out tour in California, Florida, Georgia, Illinois, Massachusetts, New York, Tennessee and Texas.
The world tour visits the US between June and August, before moving on to Europe, Australia and then New Zealand. Duff’s sixth studio album, ‘Luck… or Something’, was released in February and marked her first music release since 2015.
The singer, who rose to fame playing the titular star of US comedy series Lizzie McGuire between 2001 and 2004, references the aperitif in her 2026 song ‘Adult Size Medium’ and said: “Partnering with Aperol honestly feels very me and kind of full circle as I head back out on tour.”
Campari America’s head of marketing, Allison Varone, added: “As Duff steps back onto the global stage, we’re proud to partner with her to bring ‘Share the Moment’ to life throughout 2026 in a way that meets fans where they are and celebrates those experiences together.”
Last month, Campari Group launched the first RTD variant of Aperol with a canned spritz premix called To Go. The SKU, a 5%-ABV mix of Aperol with sparkling wine and soda, has been created as a “portable” option that could expand the potential consumption occasions for the brand.
