Campari Group is rolling out a fresh marketing initiative for its Aperol aperitif brand across 30 markets.
The ‘L’unico. Per tutti’ campaign – translating to ‘The only one. For everyone’ – will run across TV, social media, YouTube, out-of-home and influencer-led content throughout the summer. Central to the push is a 60-second TV ad (below), although details of where the spot will air were not disclosed.
“At the heart of this campaign is a celebration of Aperol’s unique place in global culture,” said the MD of the group’s ‘House of Aperitifs’ division, Andrea Neri. “Aperol has helped a beloved Italian ritual become a global tradition, and today, when people think of a spritz, Aperol comes to mind.
“With ‘L’unico. Per tutti,’ we’re celebrating the vibrant orange wave that accompanies the connections of friends and communities everywhere.”
In August last year, Campari signed a return marketing deal for Aperol with the US Open tennis tournament.
