Campari Group has extended its recent marketing campaign for the flagship Aperol brand with an activation at Rome Fiumicino Airport.
Running since 23 July and lasting until 25 August, the Terminal 1 pop-up (below) has been set up in partnership with Lagardère Travel Retail and features tasting opportunities and gifting promotions. It also includes “personalised experiences” designed to engage passengers during the summer peak, as part of the worldwide ‘L’unico. Per tutti’ campaign.
The initiative forms part of Aperol’s wider ‘Travel Journey’ marketing platform, which now includes activations at GTR outlets in airports in Düsseldorf, Milan Malpensa, Naples, Palma, London (Stansted) and Venice.
In August last year, Campari signed a return marketing deal for Aperol with the US Open tennis tournament.
