What is the lipstick economy and how is it shaping the US cocktail scene? Consumer Intel

Oversized martinis, mini daiquiris and bourbon-spiked margarita mash-ups are setting the tone for a new era of cocktail culture across the US.It’s a fun time to be in the mixology business in the US. Today’s drinks trends blend old-school classics with creative, flavour-forward variations, offering guests options that are both comfortingly familiar and refreshing.As consumers scale back on their spending and consumption, beverage pros across the industry report a shift to affordable luxury - higher quality, selective choices and experiences that still feel like a treat.Cocktail habits get