Rémy Cointreau-owned scotch whisky business Bruichladdich has entered the ready-to-drink (RTD) category with four canned cocktails that contain either scotch or gin, both produced at the unit’s Islay distillery.
The range, produced in partnership with UK RTD producer Whitebox, includes a Dry Martini and White Negroni featuring The Botanist gin, Penicillin containing Port Charlotte whisky and Whisky Sour featuring the namesake brand. Ranging from 19% ABV to 33.9% ABV, the 10cl canned cocktails carry an SRP of GBP6 (US$8.06) per unit and are available at the distillery, or in GBP20 ($26.88) four-packs via the Bruichladdich website.
The line is part of a limited run – the duration was unspecified – and marks Whitebox’s first partnership with a distillery.
Bruichladdich global marketing director Gareth Brown said: “The ready-to-serve category has evolved significantly, and there’s now a clear opportunity at the premium end for products that genuinely reflect the quality of the underlying spirit.
“This range … allows us to showcase The Botanist, [Bruichladdich] Classic Laddie and Port Charlotte in a completely new context, without compromising on flavour or integrity.”
Earlier this week, Scottish peer Loch Lomond Brewery extended its West Highland Spirits brand into RTDs, launching a 5%-ABV West Highland Raspberry Gin with Lemonade and Scottish Dry Gin with Tonic.
