Where has the no- & low-alcohol category planted its roots? – Category Intel

A youthful demographic, a high-energy NPD scene and a slew of multinational investment are driving sales in the fastest-growth markets for no- & low-alcohol.Over the last couple of years, the no- & low-alcohol category’s rise to prominence has become a global phenomenon. Yet, on closer inspection, it transpires that a handful of dynamic markets have been driving much of the sector’s recent gains. According to IWSR data, 37m new US consumers began drinking no-alcohol products between 2022 and 2024, while 13m people were recruited into the category in Brazil. The UK is another star p