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‘Large alcohol companies are still overly-reliant on what made them successful in the last 50 years’ – Circana’s senior VP of global thought leadership & strategic insights, Ananda Roy, speaks to Global Drinks Intel

Olly Wehring
Last updated: 12/03/2025 at 6:40 PM
By Olly Wehring
12 March 2025
13 Min Read

‘Innovation within the category isn’t getting more sales and isn’t commanding a premium. That’s not happening anymore and that’s bad news for the category.’


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Last month at the Wine Paris trade show, Ananda Roy opened proceedings with a presentation; 'Wine & Spirits - New Horizons in a Changing World'. Following his time on stage, Global Drinks Intel editor Olly Wehring sat down with the VP of global thought leadership & strategic insights at Circana to hear more of his thoughts on the future for beverage alcohol.Based on the current trading environment, there’s a sense that beverage alcohol is at a crossroads today.That’s very much the case for the alcohol category. There’s an established doom-and-gloom narrative today on volume and

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Olly Wehring
ByOlly Wehring
Olly has been reporting on the beverage industry as a B2B journalist since 2003. He spent 18 years at Just Drinks, 16 of which as managing editor. Since joining Global Drinks Intel in 2022, he's interviewed the CEOs for brand owners including AB InBev, Campari Group, Carlsberg, Heineken and Suntory Global Spirits and has a bulging contacts book from across beverage alcohol worldwide.
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