After a brief post-pandemic bounce, the complex and fragmented beverage alcohol market in Germany is struggling to shake off the effects of the country’s long-standing economic malaise. Indeed, according to global management consultancy firm Roland Berger, the country is forecast to record the second-worst GDP growth figures of the G20 this year, at just 0.1% (Argentina is set to take the No.1 spot with a decline of 3.9%).Inflationary pressures, demographic challenges, an energy crisis and stifling bureaucracy lie at the heart of Germany’s economic problems. This long list has done nothi
Where are the bright spots for alcohol in Germany? – Market Intel
Despite some significant challenges of late, the beverage alcohol market in Germany has thrown up some notable success stories.

Joe has been a business journalist for over 20 years, specialising in the drinks, aviation and Global Travel Retail sectors; Duty-Free News International, IWSR Magazine, Drinks International and Whisky Magazine, among others.



