Among the plethora of spirits brand owners exhibiting at the TFWA World Exhibition & Conference in Cannes earlier this month was International Beverage, the spirits division of ThaiBev. Global Drinks Intel editor Olly Wehring met GTR senior sales manager Mathieu Jeannin to learn more about the company's prospects in the channel.Global Drinks Intel: How high a priority is the global travel retail channel to International Beverage?International Beverage GTR senior sales manager Mathieu Jeannin: Global Travel Retail is one of our top five markets. We have a clear focus to develop our brands a
‘We’re on the right track to make Old Pulteney more of a global brand’ – International Beverage GTR senior sales manager Mathieu Jeannin speaks to Global Drinks Intel
‘This year, the focus is on Speyburn, next year, it may be Larsen!’

Olly has been reporting on the beverage industry as a B2B journalist since 2003. He spent 18 years at Just Drinks, 16 of which as managing editor. Since joining Global Drinks Intel in 2022, he's interviewed the CEOs for brand owners including AB InBev, Campari Group, Carlsberg, Heineken and Suntory Global Spirits and has a bulging contacts book from across beverage alcohol worldwide.


