How consumer expectations of RTDs continue to climb in the US – Category Intel

In the US, creative innovators are fundamentally transforming the RTD category with a focus on ultra-premium ingredients and higher-ABV cocktails.We are witnessing a new era for RTDs. Once defined by sugary profiles, cheap ingredients and low ABVs, the category has rapidly evolved to become a competitor to the top tier. With selections such as cucumber gin martinis, ginger mezcal margaritas and smoky old fashioneds, today’s labels read like a well-curated cocktail menu  - and they have the quality ingredients and impressive proofs to match.Across the US, this new level of premix cocktails i