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Diageo or Pernod Ricard – Who won in fiscal 2025? – Category Intel

Olly Wehring
Last updated: 06/10/2025 at 1:55 PM
By Olly Wehring
15 September 2025
6 Min Read

Having finished the prior year neck and neck, Diageo edged ahead of Pernod Ricard in the 12 months to the end of June.


Diageo and Pernod Ricard company logos
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Diageo reported a sales increase of 1.7% from the 12 months to the end of JuneFor the same period, Pernod Ricard finished down by 3%Within a month of each other, rivals Diageo and Pernod Ricard posted the results from their latest fiscal full years, which for both of them run to the end of June. Brand comparisons provide indicators not only of how each company has performed of late, but also of the health - or otherwise - of the brands' respective categories. Despite their different sizes - Diageo's 12-month sales totalled US$20.25bn to Pernod Ricard's $12.73bn - these two brand owners are

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  • AB InBev
  • Bacardi
  • Campari Group
  • Diageo
  • Moët Hennessy
  • Pernod Ricard
  • Proximo Spirits
  • Suntory Global Spirits
  • William Grant & Sons

TAGGED:DiageoPernod Ricard
Olly Wehring
ByOlly Wehring
Olly has been reporting on the beverage industry as a B2B journalist since 2003. He spent 18 years at Just Drinks, 16 of which as managing editor. Since joining Global Drinks Intel in 2022, he's interviewed the CEOs for brand owners including AB InBev, Campari Group, Carlsberg, Heineken and Suntory Global Spirits and has a bulging contacts book from across beverage alcohol worldwide.
Previous Article ProWine Mumbai 25 ‘India’s consumers are seeking authenticity, international quality and status-driven products’ – ProWine Mumbai projects director Rajeev Naresh – Branded Content
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