Diageo reported a sales increase of 1.7% from the 12 months to the end of JuneFor the same period, Pernod Ricard finished down by 3%Within a month of each other, rivals Diageo and Pernod Ricard posted the results from their latest fiscal full years, which for both of them run to the end of June. Brand comparisons provide indicators not only of how each company has performed of late, but also of the health - or otherwise - of the brands' respective categories. Despite their different sizes - Diageo's 12-month sales totalled US$20.25bn to Pernod Ricard's $12.73bn - these two brand owners are
Diageo or Pernod Ricard – Who won in fiscal 2025? – Category Intel
Having finished the prior year neck and neck, Diageo edged ahead of Pernod Ricard in the 12 months to the end of June.

Olly has been reporting on the beverage industry as a B2B journalist since 2003. He spent 18 years at Just Drinks, 16 of which as managing editor. Since joining Global Drinks Intel in 2022, he's interviewed the CEOs for brand owners including AB InBev, Campari Group, Carlsberg, Heineken and Suntory Global Spirits and has a bulging contacts book from across beverage alcohol worldwide.


