The nuances missing from ‘Gen Z consumption crisis’ narrative – Consumer Intel

Among the many rocks being slung at the beverage alcohol industry, one of the biggest is the claim that younger LDA consumers are considerably less interested in its wares than older generations are/were. A research note from Rabobank this month, however, has dug deeper into the claim and found that the argument is at best, flawed, and at worst, downright lazy.The report, ‘The Real Reasons Generation Z is Drinking Less Alcohol’, starts by referencing an Instagram post from an account called 'insidehistory' (which has 5.5m followers) last month. View this post on Instagram