Diageo sales in 12 months to end of June dip 0.6% year-on-year at US$20.27bnPernod Ricard declines by 1% in same period to $12.91bnThe end of July saw Diageo post its full results for fiscal 2024, the 12 months to the end of June. Fast forward to last week, and Pernod Ricard announced its figures for the same period.While the former came in technically flat (-0.6%), the latter's 1% sales decrease was only just behind its arch rival's 12-month performance. While there is clear disparity in size - in sales terms, Diageo is around 43% larger than Pernod Ricard - the pair's growth rates, with the
Diageo or Pernod Ricard – Who won in fiscal 2024? – Category Intel
With both Diageo and Pernod Ricard having announced their latest results recently, Global Drinks Intel considers which brand owner is ahead of the other in spirits.

Olly has been reporting on the beverage industry as a B2B journalist since 2003. He spent 18 years at Just Drinks, 16 of which as managing editor. Since joining Global Drinks Intel in 2022, he's interviewed the CEOs for brand owners including AB InBev, Campari Group, Carlsberg, Heineken and Suntory Global Spirits and has a bulging contacts book from across beverage alcohol worldwide.


