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Berry Bros & Rudd promotes pair to replace outgoing CEO

Jessica Broadbent
Last updated: 06/10/2026 at 8:04 AM
By Jessica Broadbent
7 May 2026
2 Min Read

Current CFO Emily Rae and UK MD Rob Symington will become co-CEOs.


Berry Bros & Rudd building
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The CEO of Berry Bros & Rudd has outlined her intention to step down and will be replaced by the company’s CFO and UK MD.

Emma Fox (below) will leave the privately-owned alcohol merchant & brand owner “later this summer” following six years in the role. Replacing her as she looks to pursue a “portfolio career” will be current CFO Emily Rae and UK MD Rob Symington, who will become co-CEOs, London-headquartered BBR confirmed yesterday (6 May).

Emma Fox
Outgoing Berry Bros & Rudd CEO Emma Fox

The company, which owns the No 3 London Dry gin brand, hired Symington (below, left) to lead its UK operations last August. He previously worked at his family’s Portugal-based port & wine business, Symington Family Estates, most recently as co-CEO alongside Charles Symington.

Rae (below, right) has been with BBR for ten years, joining in 2016 as head of financial planning, strategy & analysis. 

Rob Symington, Emma Fox and Emily Rae
Left to right: Rob Symington, chair Lizzy Rudd and Emily Rae

In other recent personnel changes, Jamie Ritchie took up the post last year of MD of international & auctions in anticipation of the merchant’s US rollout. Five months ago, BBR bade farewell to veteran Natalie Tennent, who had worked at the central London headquarters since 1994 and moved to Pernod Ricard’s The Whisky Exchange.

How the alcohol industry is navigating the UK’s perfect storm – Market Intel

TAGGED:Berry Bros & Rudd
Jessica Broadbent
ByJessica Broadbent
Jess joined Global Drinks Intel as deputy editor in January 2026 following a stint as a freelance journalist in Panama. She was previously deputy editor at Just Drinks. She has bylines in other industry titles including The Buyer, Fine Lees and Just Food, and has been a sub-editor at The Daily Mail.
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