The push includes a GBP712,000 (US$945,000) media spend with the intention of delivering around 30m…
The brand first partnered with the tournament in 2023.
The recently launched El Alto iteration will be the “featured offering” at each partnered event.
The partnership debuted in November last year.
Guinness took over as the “official beer” of the season-long soccer competition last year from…
The initiative forms part of the flagship brand's wider ‘Travel Journey’ marketing platform.
