The arrangement with the padel tour organiser begins next year.
Both WhistlePig's CEO and CMO previously worked at Moët Hennessy.
The Absolut Group division last worked with Hayek in 2023.
'The mission of the brand is to make a quality whiskey that's accessible to people.…
The updates follow last year's change to Jameson Black Barrel and the refresh of Jameson…
The push will launch in other markets, including across the Asia Pacific region, next year.
