Pernod Ricard has brought back actor Salma Hayek to front a marketing push for Kahlúa’s recent collaboration with coffee and doughnuts brand Dunkin.
The ‘It’s Kahlunkin’’ campaign for the Kahlúa Dunkin’ Caramel Swirl extension includes a 30-second and 15-second spot that will appear on social media and digital channels this month. The liqueur brand has partnered with TV channel NBCUniversal to reveal ‘Who. Is. In. The. Cup.?’ in the video advert on Bravo’s ‘Watch What Happens Live’ on 23 October.
Kahlúa Dunkin’ Caramel Swirl is available in the US off-premise channel, having launched in August.
Pernod Ricard’s The Absolut Group division, which handles Kahlúa, last worked with Hayek in 2023 for an unspecified number of ads in the coffee liqueur’s ‘Stir Up’ campaign.
