'We're committed to democratising premium tequila.'
The brand will collaborate with prebiotic soda brand Poppi as part of the activation.
The brand has also has re-released its Carnival limited edition of Hennessy VS.
Bacardi said the push aims to encourage consumers to celebrate weekly achievements with what it…
Podium winners will use the champagne for their celebrations.
Irish Distillers said the redesign marks the start of a 'broader brand evolution'.
