The campaign debuts globally alongside the final leg of Carpenter's Short n’ Sweet Tour.
The vodka brand first created the Svedka robot in 2005.
Bacardi has also worked with MTV to produce a digital edition of MTV Live, debuting…
The bottle design, referencing the '0-0' tennis score, first made an appearance during last year's…
The launch follows the brand's 'Call of the Cold' initiative, which aired in April.
The American whiskey is also partnering with media brand First We Feast and Hot Ones…
