The group has launched an advert featuring brand ambassador Lionel Messi.
The initiative includes a giveaway for a holiday worth up to US$6,600.
The distributing major will withdraw from the US state this September.
The traditional ultra-premium strategy just doesn’t work with Gen Z and Millennial consumers.
'Anyone who starts their own business is either extremely naive or extremely overconfident.'
Trump attacked the ruling by the US Court of International Trade on TruthSocial.
