Gone are the days when a luxury Johnnie Walker experience meant splurging an extra tenner to upgrade from Red to Black. Earlier this month, the world’s biggest scotch whisky brand unveiled a new limited-edition range carrying a rather high-end price tag of US$20,000 a bottle.
Created in collaboration with French fashion designer Olivier Rousteing, Johnnie Walker Couture Expressions is the latest in a series of intriguing brand initiatives by Diageo following its creation of the Diageo Luxury Group division in November. For GBP50,000 (US$66,450), for example, Johnnie Walker lovers can splash
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