In late-April, the UK division of Heineken ventured into the energy drinks category for the first time, buying a minority holding in the Tenzing brand. Shortly afterwards, Global Drinks Intel editor Olly Wehring sat down with founder Huib Van Bockel to hear more about his nine-year journey with the plant-based energy drink.What was your journey to setting up Tenzing?I was always intrigued by the marketing and creative side. After I finished university in Holland, I started my career at Unilever, which at the time was the marketing place to go to. I was there for six years, but I missed the cr
If you work for any of the following corporate subscribers to Global Drinks Intel, head here to activate your access.
This article is available to Global Drinks Intel members only.
Click below for details on how to join the Global Drinks Intel community.
Already a member?
Log in here to read the article in full.
If you work for any of the following corporate subscribers to Global Drinks Intel, head here to activate your access.
- AB InBev
- Bacardi
- Campari Group
- Diageo
- Moët Hennessy
- Pernod Ricard
- Proximo Spirits
- Suntory Global Spirits
- William Grant & Sons
