The marketing push targets consumers who 'care deeply about what goes in their tequila'.
With around 5,000 exhibitors from 65 countries, ProWein returns to Düsseldorf on 16-18 March.
Bacardi will also extend the ‘Martini Dare To Be’ campaign throughout this year.
Takamaka is looking to open up wider international markets.
In the US, the packaging will roll out from next month.
Reyes Beverage Group has handled the distribution of the Jack Daniel’s & Coca-Cola RTD in…
The agreement will now include the 2032 games in Brisbane.
The change will apply from 1 July next year.
Australia marks the first international market for the brand.
