Seychelles rum distiller Takamaka has signed a global travel retail distribution arrangement with SipWell Brands.
The “exclusive “tie-up is set to take effect immediately and covers the entirety of the company’s namesake portfolio. The rum maker added that it is particularly excited by expanding to “wider international markets”.
“We are incredibly excited by this next chapter,” said Takamaka co-founder Bernard d’Offay. “With SipWell leading us into the global travel network, we can’t wait to introduce the rum from the Seychelles to a more global audience.”
The company’s portfolio includes rums ranging from white and dark to limited edition cask strength iterations. Takamaka also launched in Germany and Luxembourg last year.
Founded in 2019, SipWell is a sales, marketing and distribution drinks agency that represents brands including Hine Cognac, Lind & Lime Gin, Mirabeau Wines and The Lost Explorer’s mezcal and tequilas as well as Nc’nean, Stauning, Fable, Isle of Harris, Two Stacks and Kilchoman scotch whiskies.
Earlier this month, Scotland’s Lochlea Distillery appointed SipWell as the GTR distribution affiliate for its range of single malt whiskies.
