Each quarter of 2024 showed a negative net closure rate.
The expression launched last September with an SRP of GBP76 (US$101) per 70cl bottle.
Hiyo will join Töst in Constellation's alcohol-free stable.
Bronco has been the majority shareholder in Wine Hooligans since 2023.
The 'Raise Your Spirits' activation features an unlikely spokesperson.
The drop celebrates Atlanta, Chicago, Detroit and New York City.
Beer brands MD Mallika Monteiro will serve as an interim replacement.
A move into the US is on the cards for the namesake Irish whiskey brand.
